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11 days before the public launch of Windows Vista, Microsoft have announced that their brand new Operating System will be available to purchase and download online.
This is a new step for the software giant, which has previously only sold end-user copies on disk or preinstalled on PCs. Evaluation copies of Windows have been available to download for the past few years, Volume Licensing customers can purchase their ISOs online and Windows Vista's betas have been available to download to the general public for the past year or so.
The download program, being announced late Wednesday by the Redmond, Wash.-based software maker, will also include the Office 2007 line of software when both are released for consumers Jan. 30. At least initially, the huge downloads will be available in North America only.
Bill Mannion, director of consumer marketing for Windows, called these three steps part of an overall effort "to give more flexibility to end users." Matt Rosoff, an analyst with Directions on Microsoft, said the company likely was hoping to increase the incentives for consumers to buy costlier versions of Vista. Indeed, much of the marketing surrounding Vista will highlight features available only in higher-end versions, such as the new three-dimensional user interface and encryption functions.
Microsoft also plans a promotion that will let buyers of Vista Ultimate get $50 copies of Home Premium for two other PCs.
Source: USA Today
This is a new step for the software giant, which has previously only sold end-user copies on disk or preinstalled on PCs. Evaluation copies of Windows have been available to download for the past few years, Volume Licensing customers can purchase their ISOs online and Windows Vista's betas have been available to download to the general public for the past year or so.
The download program, being announced late Wednesday by the Redmond, Wash.-based software maker, will also include the Office 2007 line of software when both are released for consumers Jan. 30. At least initially, the huge downloads will be available in North America only.
Bill Mannion, director of consumer marketing for Windows, called these three steps part of an overall effort "to give more flexibility to end users." Matt Rosoff, an analyst with Directions on Microsoft, said the company likely was hoping to increase the incentives for consumers to buy costlier versions of Vista. Indeed, much of the marketing surrounding Vista will highlight features available only in higher-end versions, such as the new three-dimensional user interface and encryption functions.
Microsoft also plans a promotion that will let buyers of Vista Ultimate get $50 copies of Home Premium for two other PCs.
Source: USA Today